Needed Introduces the Most Nutritious Prenatal Multivitamin Gummy On the Market†
After four years of development and over 1 million of its prenatal vitamins sold to date, Needed unveils a Prenatal
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Needed, the leading practitioner-grade women’s supplement company, today launched its Prenatal Multivitamin Gummy, the most nutritious prenatal gummy on the market†, with clinically studied dosages of key nutrients.
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Ninety-five percent of women taking standard prenatals are nutritionally depleted. With gummy prenatals, the nutrition gap is even wider because of gummy form limitations. Needed’s product development team spent over four years developing this innovative new gummy multivitamin, which delivers 8x more nutrition than the leading prenatal gummy‖ and 4x more than the average of leading prenatals, including capsules§.
Gummy now accounts for more than 30% of the prenatal supplement category and is growing four times faster than the segment overall.**
“Prenatal gummies have historically been under-dosed: the gummy matrix creates real formulation constraints on how much nutrition — and which nutrients — you can deliver while maintaining stability, taste, and texture,” said Ryan Woodbury, co-founder of Needed. “For years, that’s forced women to choose between a prenatal they actually enjoy taking and one that delivers meaningful nutrition. We spent four years pushing the limits of what’s possible in a gummy. This gummy changes that tradeoff.”
In an IRB-approved clinical study of 235 pregnant women, those taking a standard prenatal fell short in four key nutrients — vitamin D, vitamin B6, selenium, and zinc. These nutrients play essential roles in fetal development, immune health, and supporting a full-term birth.* Women taking Needed’s Prenatal Multi Pro did not fall short.
The findings shaped which nutrients Needed prioritizes across its prenatal line, including its new Prenatal Multivitamin Gummy, which carries through those same clinically studied doses of methylfolate, vitamin B6, and D — plus meaningful dosages of fourteen other key nutrients, delivered in three delicious gummies.
Each three-gummy daily serving delivers practitioner-grade prenatal nutrition including 920 mcg DFE Methylfolate, 100 mcg (4,000 IU) Vitamin D3, 40 mg Vitamin B6, 75 mcg Vitamin B12, 70 mcg Selenium, 6.5 mg Zinc, and 55 mg Choline, among other key nutrients.
Now available in Orange Pineapple Passionfruit and Strawberry Banana, Needed’s Prenatal Multivitamin Gummy ($42.99 for 30 servings) contains no synthetic dyes, synthetic food coloring, artificial sweeteners, sugar alcohol, high fructose corn syrup, or gelatin.
Needed Prenatal Multivitamin Gummy joins the brand’s expansive portfolio of clinically informed nutritional supplements, including Needed’s existing Prenatal Multi capsules, Prenatal Multi Powder, and Prenatal Multi Pro.
“Pregnancy is the single most nutritionally demanding season of a woman’s life, and it doesn’t come with one right way to get through it,” said Julie Sawaya, co-founder of Needed. “Some women need a capsule. Some need a powder. Some need something they can handle on the days nothing else stays down. That’s why we built three formats, all with radically better standards than the other prenatal options on the shelf.”
About Needed:
Needed is a women’s nutritional supplement company founded by two mothers and trained nutritionists who discovered firsthand that women are nutritionally depleted at the most critical moments of their lives, including during pregnancy, postpartum, and perimenopause. Its formulations are developed in collaboration with clinicians and researchers and designed to reflect modern research around women’s actual nutritional needs. Learn more at thisisneeded.com.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
✝Based on total nutrient content (%DV) per serving vs. other prenatal gummy vitamins in the US. Needed provides 174–709% more. Nielsen data, May 2026.
**Source: Circana, Total US xAOC, 52 weeks ending 5/16/26
‖ Based on a comparison of each brand’s labeled daily serving amounts of vitamins and minerals relative to the pregnancy Recommended Dietary Allowances (RDAs), calculated as an average across those nutrients. As of May 2026.
§4x more nutrition refers to the average amount of vitamins and minerals provided per daily serving, measured relative to pregnancy Recommended Dietary Allowances (RDAs), compared to the average of the leading prenatal capsule brand and Needed’s Prenatal as of May 2026. Brand B: 4x, Brand C: 4x, Brand D: 4x.
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